Cross-cultural Communication as a Design Advantage
Designing across Brazil and the USA taught me to never assume my audience thinks like me.
Working across Brazilian and American audiences means I can never assume my users share my defaults. What feels obvious in one culture can feel confusing or off-putting in another. That constant translation built a habit that serves UX design perfectly: question assumptions, research the real audience, and design for how people actually perceive things rather than how I do. The Vineyard Farm project made this concrete — the product was great, but the communication gap was the real barrier. Closing that gap drove a 350% revenue increase. Cross-cultural fluency isn't a soft skill; it's a design advantage.
Related Topics
From the blog
View all posts
Why I'm Transitioning from Communication to UX
Six years of communication work did not send me back to zero. It gave me the exact skills UX design rewards.
Doing UX Work with AI Before Figma
How I use AI to compress research, journey mapping, and early prototyping before I ever open a design file.