Project Overview
I co-founded Pasadory and owned every design decision from brand identity to product experience. Starting from a blank canvas, I built the logo, color palette, typography, photography guidelines, and brand voice, then translated that identity into a mobile-first shopping experience optimized for conversion and trust. I designed scalable product page templates and a consistent cross-platform presence across the store, social channels, and packaging so the brand could grow without losing coherence.
Built from Zero
Complete Visual System
Mobile-first UX
Scope & Deliverables
Brand Identity
- Visual System: Designed the logo, color palette, and typography as a cohesive, reusable identity.
- Brand Voice: Defined a tone and photography guideline that matched the creative niche audience.
E-commerce Experience
- Mobile-first UX: Built the shopping flow for mobile first, optimizing for conversion and trust.
- Scalable Templates: Created product page templates that keep quality consistent as the catalog grows.
- Cross-platform Presence: Extended the identity across store, social, and packaging.
Challenges & Solutions
The brand had no existing identity, assets, or reference points.
Built a complete visual system from zero — logo, palette, typography, voice, and photography guidelines.
A creative niche audience expected a distinctive but trustworthy shopping experience.
Designed a mobile-first flow that balanced personality with conversion-focused trust signals.
The brand needed to scale across channels without losing coherence.
Created reusable templates and cross-platform guidelines to keep the identity consistent.
