BALNEA — Essencial por natureza.
Completed ProjectIdentidade visual completa para uma marca de design de banheiros que equilibra precisão industrial, origem artesanal e materiais nobres.
Brand StrategyVisual IdentityLogo SystemArt Direction
Work with Context and Intent
A selection of work across UX, brand identity, and communication strategy — each presented through the real problem, reasoning, and deliverables.
05 ProjectsView All Projects
Professional Snapshot
Strategy that connects. Communication that converts.
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Selected work / index
Projects Archive
A showcase of my creative and strategic work
Vineyard Farm: From $4K to $18K/month
Completed ProjectCommunication strategy that bridged cultural gaps and drove a 350% revenue increase for a Brazilian-owned farm.
Audience ResearchContent StrategyCross-cultural DesignBlog Writing
Favela Art: Turning Social Impact into Sponsor Confidence
Completed ProjectA pitch deck that transformed complex community data into a compelling narrative for corporate sponsors.
StorytellingVisual HierarchyInformation ArchitectureProgressive Disclosure
Pasadory: Building a Brand from Zero to Market
Completed ProjectCo-founded and designed the complete visual identity and experience for an e-commerce brand targeting a creative niche.
Brand IdentityDesign SystemsE-commerce UXNiche Targeting
Active case / Brand Identity
Essencial por natureza.5-color Brand PaletteDigital & Physical System
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Ready to design something meaningful? whether it's a UX case study, a communication strategy, or an AI-native design workflow. I'm always open to discussing new ideas.
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